Video marketing – changing for the better If you’re going to ask experts in the video marketing business for advice on creating video content for your web marketing campaign, they’ll often tell you one thing – keep it short. This is because most people are believed to have fairly short attentions spans which mean that when you are marketing with videos, you’ll have to get your marketing message across as quickly as possible. But what if all that talk about short attention spans is just a myth although many would certainly disagree – various studies show that abandonment rates in video online marketing can be very high (as much as

Video Marketing and Youtube Analytics The process of creating video content for your video marketing efforts can be a grueling and tedious undertaking demanding hours of work tuning and editing. There is also the matter of actually promoting your videos so that your prospective customers can actually find, view and share it online. It is fortunate then that for people in the business of marketing with videos, Youtube offers a good and detailed analytics report enabling web marketing professionals to easily figure out what is actually working and what’s not (and why). If you are not taking advantage of such features in your video online marketing efforts then you can