Video Marketing- How its Content is Shaping Power and Reach

Date: June 3, 2012 Author: Daniel Melana Categories: Internet Marketing Blog, Video Marketing Tags: marketing with videos, online marketing, Video marketing, web marketing, YouTube11 Comments

Video marketing – changing for the better If you’re going to ask experts in the video marketing business for advice on creating video content for your web marketing campaign, they’ll often tell you one thing – keep it short. This is because most people are believed to have fairly short attentions spans which mean that when you are marketing with videos, you’ll have to get your marketing message across as quickly as possible. But what if all that talk about short attention spans is just a myth although many would certainly disagree – various studies show that abandonment rates in video online marketing can be very high (as much as

A Straightforward and Effective Approach to Market Research

Date: April 24, 2012 Author: Daniel Melana Categories: Internet Marketing Blog, Market Intelligence Tags: Market research, marketing research, online marketing, personas, web marketing4 Comments

Approaching market research Market Research is where all successful sales and marketing strategies are born. It enables businesses to set the direction for their web marketing campaign, draft prospect personas, prepare their sales playbook and draft a clear marketing message just to mention a few. Needless to say, it is crucial to take the time and actually get it done right – trouble is that this is where a lot of web marketers often black out. Are we to approach marketing research with costly focus groups with online marketing experts and isn’t that how the top guns do it? Now focus groups behind two-way mirrors may indeed be the approach

Website Design and Several Things that People Can Possibly Hate about it

Date: April 23, 2012 Author: Daniel Melana Categories: Web Design Tags: Internet marketing, online marketing, Web design, web marketing, website design4 Comments

Website Design Quirks The last thing that you want to do in website design is to annoy people and yet why is it that you’ll still find a lot of websites out there packed with elements that users can’t help but hate? Maybe it has something to do with the demands and strain of having to design your own website (or the excitement of it depending on how you look at it), its easy to overlook the quirks that you’ve actually experienced as a website user. Unfortunately the poor user experience that such web design quirks provide can lead to poor lead conversions, high web page abandonment, poor reputations and