Top Social Media Inforgraphics


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If you’re like us then you absolutely love infographics!  They’re a great way to quickly convey statistics, opinions and evening training.  The best infographics tend to be the one’s created in the social media space, and recently we came across a post that showed the top 10 social media infographics of 2012. They conveyed some very interesting data, and the best part is they included stats on the growing social networks like Pinterest and Instagram. Check them out here: http://medleyweb.com/articles/social-media/top-social-media-infographics-2012/

Has Twitter Reached 500 Million Users?


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Facebook is nearing it’s 1 billion user mark and it looks like twitter is not far from announcing it’s 500 millionth user. The issue will be though, how many of those user accounts are real and how many are fake.  Fake accounts is a problem that twitter has faced for years and generally they refrain from announcing the number of users they have. Instead they prefer to announce the number of active users on a monthly basis.  Read more here: http://mashable.com/2012/07/30/twitter-users-500-million/

How Not To Handle A Social Media Crisis


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If you’re looking for the text book example of how not to handle a social media crisis then there’s a perfect example going on right now with a US based fast food restaurant.  Chick-Fil-A has just been caught out using fake Facebook profiles to respond to consumer complaints, trying to diffuse some of the social tension. Find out more here http://gizmodo.com/5928926/chick+fil+a-got-caught-pretending-to-be-a-fake-teenage-girl-on-facebook

Is Facebook Still Relevant?


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One of the major questions being debated at boardroom meetings worldwide at the moment is whether Facebook is still relevant.  Considering their disastrous IPO, slowing user growth and GM pulling their advertising and marketing campaigns it’s actually a question well worth pondering. Ultimately this “still relevant” question is sparked by the unpredictable and widely differentiating returns that businesses are seeing from social media.  But if you delve into the question deeper you’ll find there’s a reason why these results are occurring. You see, when TV advertising was first introduced it was expensive, time consuming and technically challenging to execute.  What companies did was hire advertising agencies and experts to help

Why The Facebook IPO Was A Success (For Facebook)


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There’s been a lot of noise lately about how the Facebook IPO was a failure, and from an investor point of view its had a rough start.  But if you step into the shoes of the founders and start up investors, then the Facebook IPO was a huge success. Think about it like this, if the stock sky-rocketed on the first day then the banks behind the IPO greatly undervalued the share and the founders and early investors sold out too cheaply.  This didn’t happen with Facebook, the share went public and then it slowly started to dive. The result of this dive is direct proof that the IPO was

8 Tips To Conquer Facebook


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The hype surrounding Facebook doesn’t seem to be calming down anytime soon, and that’s why you need to learn how to use it and how to succeed. I’ve been spending the last 10 weeks learning everything I could about Facebook and now I’ve compiled my top 8 tips to conquering this platform. 1-    Actually have a facebook Now I know this seems like common knowledge, but you cannot conquer Facebook unless you are using Facebook. 2-    Have an original cover image A lot of businesses forget how important their cover image is. Your Facebook cover image should be a call to action. Take Coca Cola for example. Their coverage image