Social Media Mistakes You Might Be Making

Date: Author: Categories: Internet Marketing Blog, Social Media Tags: , , , Comments Off
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    Businesses are thriving under the influence of social media platforms such as Facebook, Twitter and Pintrest. But there are so many mistakes that you might be making without even realizing. What’s even scarier is how easy it is to make these mistakes. I’m going to take you through some of the biggest mistakes a business can make on social media, and how to fix it. (Just in case you’re making a mistake)   1- You’re not using social media This is the biggest mistake that you could ever make. Not only are social media revenues expected to reach $9.3 billion by the end of 2012, over 62% of adults

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Video Marketing- How its Content is Shaping Power and Reach

Date: Author: Categories: Internet Marketing Blog, Video Marketing Tags: , , , , 11 Comments
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Video marketing – changing for the better If you’re going to ask experts in the video marketing business for advice on creating video content for your web marketing campaign, they’ll often tell you one thing – keep it short. This is because most people are believed to have fairly short attentions spans which mean that when you are marketing with videos, you’ll have to get your marketing message across as quickly as possible. But what if all that talk about short attention spans is just a myth although many would certainly disagree – various studies show that abandonment rates in video online marketing can be very high (as much as

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How To Be A Pintrest Star

Date: Author: Categories: Internet Marketing Blog Tags: , , , 4 Comments
Be Original

Once you’ve set up your new Pintrest account it’s hard not to go crazy with Pinning. Pintrest is a virtual pin board with every type of information you need and want at your finger tips. But if you want to be a Pintrest Star you’re going to need to exercise some pinning control. Here are some of my tips to becoming a Pintrest Star   Be Original   The Best Pinboard’s and the images ‘repinned’ most often are those that are original. This is simple. Use your imagination to take and edit your own pictures. Instagram is an asset here; you simply upload the picture straight from your phone. Catherine

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A Straightforward and Effective Approach to Market Research

Date: Author: Categories: Internet Marketing Blog, Market Intelligence Tags: , , , , 4 Comments
market research

Approaching market research Market Research is where all successful sales and marketing strategies are born.  It enables businesses to set the direction for their web marketing campaign, draft prospect personas, prepare their sales playbook and draft a clear marketing message just to mention a few.  Needless to say, it is crucial to take the time and actually get it done right – trouble is that this is where a lot of web marketers often black out.  Are we to approach marketing research with costly focus groups with online marketing experts and isn’t that how the top guns do it? Now focus groups behind two-way mirrors may indeed be the approach

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Website Design and Several Things that People Can Possibly Hate about it

Date: Author: Categories: Web Design Tags: , , , , 4 Comments
website design

Website Design Quirks  The last thing that you want to do in website design is to annoy people and yet why is it that you’ll still find a lot of websites out there packed with elements that users can’t help but hate? Maybe it has something to do with the demands and strain of having to design your own website (or the excitement of it depending on how you look at it), its easy to overlook the quirks that you’ve actually experienced as a website user.  Unfortunately the poor user experience that such web design quirks provide can lead to poor lead conversions, high web page abandonment, poor reputations and

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