Contrary to popular belief that everyone hates getting emails, most people are addicted to checking their emails more than twice a day. Some people admitting to having alerts on for when new emails come in so they can check them instantly.
The big difference in successful and unsuccessful email campaigns is the not about sending more or less emails, it’s about how they are positioned and targeted through segmentation and tracking and this is where 90% of people get it wrong.
Email marketing when done correctly can build not only a valuable assets for the business (the data base) but also build a relationship with your market keeping you top of mind while positioning your business as number one in your field. The best part is, after initial set up the whole process can be automated to keep working for you while you sleep.
The email software we use offers in depth reporting so that you get a good idea of what your market wants and likes.
We offer a full email campaign service including:
- Planning and strategy for building a database and marketing effectively
- Email software training so that you can manage your campaigns in house
- Copy writing for companies that don’t have the time to be writing content
- Conversion testing and tracking to help your campaign perform at it’s peak
Due to the low set up investment, automated delivery and low maintenance email marketing campaigns can provide a solid return on investment for any business.
Being a pivotal cog in the wheel, email marketing ties in well with SEO, PPC and Social Media Marketing, helping each one to provide you with a better return on investment.