Top Social Media Inforgraphics


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If you’re like us then you absolutely love infographics!  They’re a great way to quickly convey statistics, opinions and evening training.  The best infographics tend to be the one’s created in the social media space, and recently we came across a post that showed the top 10 social media infographics of 2012. They conveyed some very interesting data, and the best part is they included stats on the growing social networks like Pinterest and Instagram. Check them out here: http://medleyweb.com/articles/social-media/top-social-media-infographics-2012/

How Not To Handle A Social Media Crisis


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If you’re looking for the text book example of how not to handle a social media crisis then there’s a perfect example going on right now with a US based fast food restaurant.  Chick-Fil-A has just been caught out using fake Facebook profiles to respond to consumer complaints, trying to diffuse some of the social tension. Find out more here http://gizmodo.com/5928926/chick+fil+a-got-caught-pretending-to-be-a-fake-teenage-girl-on-facebook

Is Facebook Still Relevant?


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One of the major questions being debated at boardroom meetings worldwide at the moment is whether Facebook is still relevant.  Considering their disastrous IPO, slowing user growth and GM pulling their advertising and marketing campaigns it’s actually a question well worth pondering. Ultimately this “still relevant” question is sparked by the unpredictable and widely differentiating returns that businesses are seeing from social media.  But if you delve into the question deeper you’ll find there’s a reason why these results are occurring. You see, when TV advertising was first introduced it was expensive, time consuming and technically challenging to execute.  What companies did was hire advertising agencies and experts to help

Facebook’s Judgement Day Is Looming


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With such a terrible start to their IPO and trading history investors are looking for a strong earnings report from Facebook.  Not only that but they are hoping CEO Mark Zuckerberg will announce new and exciting ways of monetising the platform. For business owners, it’s going to be interesting to see how Facebook improve their platform to allow for greater Return On Investment.  One of the major issues that businesses have had is the ability to generate returns, and some of the changes Facebook is proposing should help address those issues. As a business owner it’s important to stay up to date with the latest changes, here’s a great article

Why The Facebook IPO Was A Success (For Facebook)


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There’s been a lot of noise lately about how the Facebook IPO was a failure, and from an investor point of view its had a rough start.  But if you step into the shoes of the founders and start up investors, then the Facebook IPO was a huge success. Think about it like this, if the stock sky-rocketed on the first day then the banks behind the IPO greatly undervalued the share and the founders and early investors sold out too cheaply.  This didn’t happen with Facebook, the share went public and then it slowly started to dive. The result of this dive is direct proof that the IPO was

More Proof That Businesses Should Be Looking At Google+


If the Search Engine Optimisation value of having a presence on Google+ wasn’t enough to convince you to get an account, a recent study now shows increasing consumer satisfaction with Google+ as well. It seems that in a recent study Google+ has moved forward in leaps and bounds becoming the internet’s number one social network in terms of consumer satisfaction.  At the same time, Facebook has become the lowest liked network amongst consumers. As a business owner you should be monitoring this trend as it indicates potential growth area, and possibly Google+ is that growth area. Read More Here: http://www.pcworld.com/article/259399/facebook_user_satisfaction_plummets_google_shines_says_survey.html