Great article today on Search Engine Land about how Google is starting to penalize sites that are being too active in their Search Engine Optimisation. This is a very key thing to understand as a business owner, especially a business owner who outsourcers SEO to a firm. If you are outsourcing your SEO it’s quite possible that the firm may be too aggressive in getting you results and could actually get you banned. Get the details here
Recently we asked one of our researchers to find out what the top 10 issues are for website owners, and surprisingly one of the top 5 was website load time. It’s surprising as it shows a level of depth and insight into how website owners think. Rather than just thinking about the traditional is my design appealing, is my offer engaging they’re also thinking about website usability. Now this is a good thing, as your website load time is a major factor in website conversion and search engine optimization. If you remember the childhood story of the Turtle and the Hare you’d probably remember that the slow moving Turtle was
As Yahoo’s CEO takes the reins and starts to make change in order to stop the slipping share price and drive up revenue there is speculation as to whether a Yahoo and Google relationship will be forged. Currently Yahoo has a search deal with Microsoft but it hasn’t been generating amazing financial returns. Possibly a deal with Google could see those returns increase resulting in a stronger profit result. Google would certainly welcome a move like this; it would strengthen their position in the search market. Find out more here: http://searchengineland.com/yahoo-microsoft-search-alliance-google-127843
A surprising study was released by Wordstream in the US today where it was shown that on searches with “commercial intent” users were more likely to click on paid advertisements then to click on the organic search results. This is interesting as in the past it has been thought that only a very small number of users were clicking on google ads and as such you needed to focus efforts on SEO to get market share. This latest research has only been done on a small market segment but shows promising signs for Google Adwords advertisers. Read more about the study here: http://searchengineland.com/clicks-on-ads-127844
If the Search Engine Optimisation value of having a presence on Google+ wasn’t enough to convince you to get an account, a recent study now shows increasing consumer satisfaction with Google+ as well. It seems that in a recent study Google+ has moved forward in leaps and bounds becoming the internet’s number one social network in terms of consumer satisfaction. At the same time, Facebook has become the lowest liked network amongst consumers. As a business owner you should be monitoring this trend as it indicates potential growth area, and possibly Google+ is that growth area. Read More Here: http://www.pcworld.com/article/259399/facebook_user_satisfaction_plummets_google_shines_says_survey.html
Sometimes it can be daunting as a business owner to see the success of businesses like Google. It seems like almost everything they touch turns to gold, but ultimately that’s not true. They have had their fair share of failed products, do you remember Froogle, Google Wave, Google Viewer? All products that were launched with much fan-fair by Google but actually FAILED! Now we don’t like to revel in other companies failures, but it’s nice to know that even tech giants like Google make mistakes. So let’s have a look at 2 of Googles failed products and see what we can learn from their failures. Google Wave Google Wave had