Top Social Media Inforgraphics


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If you’re like us then you absolutely love infographics!  They’re a great way to quickly convey statistics, opinions and evening training.  The best infographics tend to be the one’s created in the social media space, and recently we came across a post that showed the top 10 social media infographics of 2012. They conveyed some very interesting data, and the best part is they included stats on the growing social networks like Pinterest and Instagram. Check them out here: http://medleyweb.com/articles/social-media/top-social-media-infographics-2012/

How Often Should I Post Content?


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One of the questions that we’re always pondering in our office is how often we should be posting content.  We know that posting fresh content is great for search engine optimization, but it can also be great for social marketing.  You see, if we can post relevant, engaging and timely content then we can engage a social audience as well as a search audience. When searching for answers to this question we study our own analytics and also those of similar businesses.  What we’ve found is that an increased frequency of content posting will actually lead to an increased frequency in visitors.  So we can increase the number of visits

Are You Over Optimising Your Site?


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Great article today on Search Engine Land about how Google is starting to penalize sites that are being too active in their Search Engine Optimisation.  This is a very key thing to understand as a business owner, especially a business owner who outsourcers SEO to a firm. If you are outsourcing your SEO it’s quite possible that the firm may be too aggressive in getting you results and could actually get you banned.  Get the details here

Has Twitter Reached 500 Million Users?


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Facebook is nearing it’s 1 billion user mark and it looks like twitter is not far from announcing it’s 500 millionth user. The issue will be though, how many of those user accounts are real and how many are fake.  Fake accounts is a problem that twitter has faced for years and generally they refrain from announcing the number of users they have. Instead they prefer to announce the number of active users on a monthly basis.  Read more here: http://mashable.com/2012/07/30/twitter-users-500-million/

Is Your Website The Turtle Or The Hare?


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Recently we asked one of our researchers to find out what the top 10 issues are for website owners, and surprisingly one of the top 5 was website load time.  It’s surprising as it shows a level of depth and insight into how website owners think.  Rather than just thinking about the traditional is my design appealing, is my offer engaging they’re also thinking about website usability. Now this is a good thing, as your website load time is a major factor in website conversion and search engine optimization.  If you remember the childhood story of the Turtle and the Hare you’d probably remember that the slow moving Turtle was

How Not To Handle A Social Media Crisis


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If you’re looking for the text book example of how not to handle a social media crisis then there’s a perfect example going on right now with a US based fast food restaurant.  Chick-Fil-A has just been caught out using fake Facebook profiles to respond to consumer complaints, trying to diffuse some of the social tension. Find out more here http://gizmodo.com/5928926/chick+fil+a-got-caught-pretending-to-be-a-fake-teenage-girl-on-facebook