Pandora is the latest online music platform to land on Australian shores. Similar to Spotify it gives listeners the chance to listen to the music they want for free, Pandora however takes on more of a radio feel. One of Pandora’s exclusive features is its Music Genome Project. The MGP is considered the most sophisticated taxonomy of musical information ever collected. But what does that mean for you? Pandora boasts that it will deliver a “great radio experience to each and every listener”. Pandora achieves this by having each and every song categorised by not only genre but also the beats, instruments, melody rhythm and vocals so when you type
Google is always looking for ways to exist on the “cutting edge” and with the maps split from Apple expected to happen shortly, there spending a small fortune on Public Relations to push the new “updated features” of Google Maps. If you haven’t seen the news yet, the latest iPhone is predicted to be using Apples own Mapping service rather than Googles Mapping service. This has created an issue for Google with a large user base predicted to stop using Google Maps. To counter this move Google has in the last few days released a large number of Press Releases and insights into the future of Maps. Probably the weirdest
At Think Big Online, we’ve been having a lot of fun with Jess our Social Media guru who suggests to our clients that Spotify playlists may be the next big thing for social media marketing. Her blog post about Spotify has been popular and the idea seems to be catching on. Take a chance on this: Go to Spotify and create a playlist that represents some entertaining tunes for your company. When creating your playlist, have some good-natured fun (see more below). Include your employees in the playlist creation by asking for suggestions (accept that sometimes your employees know more about what’s cool than you do). Post the playlist
This is what happens when young men have too much time on their hands to play on the internet!
Proof that Google is watching…