Study Reveals Google Users Clicking On Ads More…

Date: Author: Categories: Internet Marketing Blog, Pay Per Click, SEO Tags: , , Comments Off
HighCommercialIntent-Wordstream

A surprising study was released by Wordstream in the US today where it was shown that on searches with “commercial intent” users were more likely to click on paid advertisements then to click on the organic search results. This is interesting as in the past it has been thought that only a very small number of users were clicking on google ads and as such you needed to focus efforts on SEO to get market share.  This latest research has only been done on a small market segment but shows promising signs for Google Adwords advertisers. Read more about the study here: http://searchengineland.com/clicks-on-ads-127844

More Proof That Businesses Should Be Looking At Google+

Date: Author: Categories: Internet Marketing Blog, SEO, Social Media Tags: , Comments Off

If the Search Engine Optimisation value of having a presence on Google+ wasn’t enough to convince you to get an account, a recent study now shows increasing consumer satisfaction with Google+ as well. It seems that in a recent study Google+ has moved forward in leaps and bounds becoming the internet’s number one social network in terms of consumer satisfaction.  At the same time, Facebook has become the lowest liked network amongst consumers. As a business owner you should be monitoring this trend as it indicates potential growth area, and possibly Google+ is that growth area. Read More Here: http://www.pcworld.com/article/259399/facebook_user_satisfaction_plummets_google_shines_says_survey.html

8 Tips To Conquer Facebook

Date: Author: Categories: Internet Marketing Blog, Social Media Tags: , , Comments Off
facebook_logo

The hype surrounding Facebook doesn’t seem to be calming down anytime soon, and that’s why you need to learn how to use it and how to succeed. I’ve been spending the last 10 weeks learning everything I could about Facebook and now I’ve compiled my top 8 tips to conquering this platform. 1-    Actually have a facebook Now I know this seems like common knowledge, but you cannot conquer Facebook unless you are using Facebook. 2-    Have an original cover image A lot of businesses forget how important their cover image is. Your Facebook cover image should be a call to action. Take Coca Cola for example. Their coverage image

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Can You Say YahGoogle…

Date: Author: Categories: Internet Marketing Blog Tags: , Comments Off
Marissa Mayer

It’s no secret that Yahoo has been struggling; they’ve been through 4 CEO’s in the last 5 years.  The newest CEO to be appointed today though may be a little controversial as she was a top executive Google.  For the past 13 years Marissa Mayer has played a key role in the development of Google Services.  The exact same services that have seen Yahoo’s market share decline. Investors are obviously hopeful that Marissa will reverse Yahoo’s declining share price and seek to improve the companies overall outlook.  What will be interesting to watch will be what kind of Google like services Yahoo takes on… …Read the full story here

Is Your Website Browser Compatible?

Date: Author: Categories: Internet Marketing Blog, Web Design Tags: , , , Comments Off
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One of the biggest problems we see with websites as we browse the web is they are just not compatible with multiple browsers.  It should be your website developers responsibility to ensure browser compatibility but unfortunately this doesn’t happen all the time. In most cases developers are not browser testing as it takes time and often you’ll need specific code to make it appear correctly in certain browsers.  Instead, developers are just browser testing to the browser of the website owner.  This is a big mistake, especially as the usage of the Internet increases and people start to choose more diverse browsers. Let me give you an example, recently a

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Using Analytics Funnels To Track Conversions

Date: Author: Categories: Internet Marketing Blog, Market Intelligence Tags: , , Comments Off
google_analytics2

Most site owners use Google Analytics to track their visitors, it’s really the best FREE stats tracking solution.  We’ve used advanced tools like Woopra before with clients, and while they are great, most site owners can get great results from Analytics.  In fact we find many clients don’t fully utilize some of the great functions of Google Analytics.  One great function, which is rarely used, is Google Analytics Funnels.  What Is An Analytics Funnel?  A Google Analytics Funnel is a set of pages which you define a visitor will visit on their way to a conversion goal.  For example if your site has a home page, and order page and

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