Creating a Customer-centered Web Design Experience
Customer Persona and its Significance in Web Design A common mistake that people make in their web design and development is that they make it all about them instead of focusing more on their customers or buyers. After all, the point of having a website for your business is to attract prospects which you can market to as profitable leads and hopefully convert into actual customers or buyers. Thus it makes perfect sense for such websites to cater to the kind of web experience suited for their targeted prospects. They often subconsciously ask themselves “ What is in there for me?” when checking out your



