This is what happens when young men have too much time on their hands to play on the internet!
Approaching market research Market Research is where all successful sales and marketing strategies are born. It enables businesses to set the direction for their web marketing campaign, draft prospect personas, prepare their sales playbook and draft a clear marketing message just to mention a few. Needless to say, it is crucial to take the time and actually get it done right – trouble is that this is where a lot of web marketers often black out. Are we to approach marketing research with costly focus groups with online marketing experts and isn’t that how the top guns do it? Now focus groups behind two-way mirrors may indeed be the approach
Website Design Quirks The last thing that you want to do in website design is to annoy people and yet why is it that you’ll still find a lot of websites out there packed with elements that users can’t help but hate? Maybe it has something to do with the demands and strain of having to design your own website (or the excitement of it depending on how you look at it), its easy to overlook the quirks that you’ve actually experienced as a website user. Unfortunately the poor user experience that such web design quirks provide can lead to poor lead conversions, high web page abandonment, poor reputations and
Twitter advertising for SMB – Is it worth it? Twitter had recently introduced its advertising services and as one of the most popular social media networks, a lot of businesses tend to assume that it’s worth investing into – but is it really? While large companies and businesses with their legion of marketing experts and huge marketing budgets would find it easy to invest in new opportunities such as the ones being offered by Twitter advertising, the same thing cannot be said about SMBs or small to medium sized businesses who often find it to be a daunting task especially when they have no prior experience in paid social media
SMS marketing or short messaging service is probably the most popular aspect of mobile marketing and although the concept seems to be a no-brainer, SMS marketers often find its correct execution to be fairly difficult to accomplish. It appears simple enough on paper – send out text messages to prospects to improve sales but as a private individual doesn’t the whole idea strike you as rather intrusive? When is it appropriate to implement this tool as a part of your inbound marketing campaign? Taking the right approach to SMS Marketing Approximately 98 percent of marketing messages sent via SMS marketing are opened and more than 90 percent of them are
Social Proof – What is it all about and how it relates to social media marketing? A person’s decision to buy or invest in a particular product or service online can be influenced by various factors – among the most significant of which is social proof and how you can leverage your social media marketing efforts with it. Statistics from Google shows that approximately 70 percent of online consumers check out product reviews prior to actually buying something online. More than 60 percent of these people purchase products or services from websites that have reviews or ratings by previous consumers or clients. Online reviews and ratings are just one kind