You are your Own Business’ Best SEO Expert


seo

  Have you googled your business lately? If not, then why don’t you do it now? Go ahead – think of it as every bit as important as checking yourself in the mirror before applying for a new job. It’s one of the simplest things that you can do for your SEO efforts – if you’ve been in the internet marketing business and had never thought of doing this before, you can bet that you are leaving a lot of stones unturned out there. SEO 101 – are you leaving all the Googling to your customers? If you’ve been in the online marketing business for quite some time, you may

Reducing Friction for an Effective Lead Generation Process


lead generation

Are you having trouble with lead generation for your online business? Now if you’ve been in the internet marketing business for quite some time, you would know all too well that generating leads from site visitors is no simple feat. There are various “blockers” that can discourage, prevent or distract prospective leads from completing your online forms. Online marketing professionals should strive to create a lead generation process with as little “friction” as possible and there are certainly a couple of things that you can look into to do just that.   Tips for a frictionless lead generation process   Lead generation capture forms – keep it short Do you

Measuring ROI in Social Media Marketing Campaigns


social media

Starting out with your social media campaign can be a lot of fun and can feel very rewarding as you witness you fan and follower count grow. People can feel thrilled and surprised with all the Facebook post comments and retweets they are getting. Indeed social media marketing can be one of the most engaging and far-reaching solutions that one can implement to promote their business online. Needless to say, social marketing represents one of the best and most popular ways of getting your online content out there. Now that’s all good but no one decides to go into social networking for their marketing campaigns just for the fun of

Get More Out of Youtube – Social Media Upgrades with Google+ and Facebook Integration


Youtube

Youtube now offers you more in the way of social media Have you tried logging in to Youtube recently? If so, then you may have noticed that the top video sharing and social network website features some sweet upgrades. In addition to the new sleek design that emphasizes video channels and homepages as one of the main goals of these changes, various features were introduced that are sure to excite a lot of people in the video marketing business. These changes and features are sure to please you especially if you rely on Youtube for your video marketing efforts. New features in Youtube – popular and trending videos In addition

Common Social Media Blunders that Internet Marketers Need to Avoid


social media

In life, we are often told that there are a lot of things we can’t simply take back which includes the things that we said and the things we’ve done or failed to do. The same thing can actually be said about social media marketing and it primarily has something to do with what we do or what information we release on the internet as a part of our internet marketing efforts. Social marketing has become every bit as important as that of SEO (perhaps it’s even more important) with more than 90 percent of web marketing professionals using social media, running any kind of business online has pretty much

Content Marketing and Optimization Essentials


content marketing

Content marketing – are your potential online customers actually able to find your content? Content marketing is all about content creation and is essentially aimed at engaging potential clients or customers on a level that it encourages them to respond. Well optimized web content improves your chances of getting your online consumer base to interact and hopefully engage your business. Now there are many kinds of web content that online business can publish and various users that they can interact or engage with which makes content creation one of the best solutions for online marketing. Unfortunately, many web marketing professionals also find it to be among the hardest. Tips for