Using LinkedIn for Effective Lead Generation

Date: Author: Categories: Internet Marketing Blog, Social Media Tags: , , , , 9 Comments
LinkedIn

Lead Generation with LinkedIn Did you know that when it comes to generating tons of precious leads, LinkedIn is almost three times more effective than Facebook and Twitter? This begs the question though – how exactly is this so? The great thing about Linked is that there are a number of possible ways to generate leads with it using features like LinkedIn Answers, LinkedIn Today, LinkedIn Company page and many more. LinkedIn Groups is considered the most effective of these features and offers tons of benefits particularly when it comes to lead generation thanks to another valuable feature called “LinkedIn Announcements”. If all of these are fairly new, you can

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Video Marketing- How its Content is Shaping Power and Reach

Date: Author: Categories: Internet Marketing Blog, Video Marketing Tags: , , , , 11 Comments
video marketing

Video marketing – changing for the better If you’re going to ask experts in the video marketing business for advice on creating video content for your web marketing campaign, they’ll often tell you one thing – keep it short. This is because most people are believed to have fairly short attentions spans which mean that when you are marketing with videos, you’ll have to get your marketing message across as quickly as possible. But what if all that talk about short attention spans is just a myth although many would certainly disagree – various studies show that abandonment rates in video online marketing can be very high (as much as

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A Straightforward and Effective Approach to Market Research

Date: Author: Categories: Internet Marketing Blog, Market Intelligence Tags: , , , , 4 Comments
market research

Approaching market research Market Research is where all successful sales and marketing strategies are born.  It enables businesses to set the direction for their web marketing campaign, draft prospect personas, prepare their sales playbook and draft a clear marketing message just to mention a few.  Needless to say, it is crucial to take the time and actually get it done right – trouble is that this is where a lot of web marketers often black out.  Are we to approach marketing research with costly focus groups with online marketing experts and isn’t that how the top guns do it? Now focus groups behind two-way mirrors may indeed be the approach

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Website Design and Several Things that People Can Possibly Hate about it

Date: Author: Categories: Web Design Tags: , , , , 4 Comments
website design

Website Design Quirks  The last thing that you want to do in website design is to annoy people and yet why is it that you’ll still find a lot of websites out there packed with elements that users can’t help but hate? Maybe it has something to do with the demands and strain of having to design your own website (or the excitement of it depending on how you look at it), its easy to overlook the quirks that you’ve actually experienced as a website user.  Unfortunately the poor user experience that such web design quirks provide can lead to poor lead conversions, high web page abandonment, poor reputations and

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Twitter Advertising for Small and Medium Sized Businesses

Date: Author: Categories: Internet Marketing Blog, Social Media Tags: , , , , 4 Comments
twitter advertising

Twitter advertising for SMB – Is it worth it? Twitter had recently introduced its advertising services and as one of the most popular social media networks, a lot of businesses tend to assume that it’s worth investing into – but is it really? While large companies and businesses with their legion of marketing experts and huge marketing budgets would find it easy to invest in new opportunities such as the ones being offered by Twitter advertising, the same thing cannot be said about SMBs or small to medium sized businesses who often find it to be a daunting task especially when they have no prior experience in paid social media

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Making Sense of SMS Marketing

Date: Author: Categories: Internet Marketing Blog Tags: , , , , 2 Comments
talk please

SMS marketing or short messaging service is probably the most popular aspect of mobile marketing and although the concept seems to be a no-brainer, SMS marketers often find its correct execution to be fairly difficult to accomplish.  It appears simple enough on paper – send out text messages to prospects to improve sales but as a private individual doesn’t the whole idea strike you as rather intrusive?  When is it appropriate to implement this tool as a part of your inbound marketing campaign? Taking the right approach to SMS Marketing Approximately 98 percent of marketing messages sent via SMS marketing are opened and more than 90 percent of them are

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